💡 Brand Strategy

📝 Copywriting

🪄 Presentation Design

💡 Brand Strategy 📝 Copywriting 🪄 Presentation Design

How can I help?

Brand Strategy

Whatever your size or sector — from new ventures to global brands — strategy starts by uncovering the distinctive truth that sets you apart, and building a narrative strong enough to carry it.

I lead strategy projects from first brief to final recommendation, working independently or alongside your team to define positioning, structure complex portfolios and guide and inspire creative expression.

In practice, this means:

  • Conducting and synthesising category and consumer research to surface sharp, usable insight

  • Applying semiotics and cultural analysis to find differentiation

  • Building strategic frameworks, decks and toolkits used by brand owners and creative teams

  • Partnering closely with designers to translate thinking into creative direction

  • Presenting and defending work with confidence — from working sessions to boardrooms

  • Running and contributing to workshops (positioning, innovation, brand foundations)

Copywriting

Words shape how a brand is understood — and how a person is remembered. I work as a strategic writer across brand and thought leadership, developing verbal identities, messaging systems and narratives that give ideas meaning and direction.

In practice, this means:

  • Developing verbal identities and tone of voice systems

  • Crafting brand, campaign and product messaging

  • Writing strategic long-form narratives (manifestos, positioning stories)

  • Creating short-form copy that sharpens and aligns

  • Leading brand and product naming projects

  • Shaping thought leadership for founders, leaders and creative professionals (insight reports, opinion-led articles)

Deck Creation

A strong idea needs a strong story — especially when the room matters. I build decks that do more than look good: they guide an audience, hold attention and make the case clearly.

From narrative structure to visual direction and full design execution, I shape presentations that help ideas secure buy-in, funding or internal alignment. I regularly work with founders, creatives and agencies pitching new ventures, cultural projects or strategic proposals.

In practice, this means:

  • Structuring pitch deck narrative and flow

  • Defining visual concept and moodboards

  • Designing and refining decks (InDesign, PowerPoint, Keynote, Slides)

  • Supporting founders, startups and agencies preparing high-stakes presentations